Indian Fashion Trends Through the Ages

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India has a long history of fashion. It's as diverse as Indian culture and tradition, and it's always changing with the times. India has been influenced by western colonialism, foreign traders, Islamic and Greek invasions. With Indian fashion with a foreign touch, it's hard to tell the difference. Trends may disappear with time, but they don't go away forever. There's a chance it'll come back after a few years. In the last few years, the fashion industry has become completely driven by consumers' preferences, thereby globalizing age-old Indian culture. Indian trends are heavily influenced by the Indian economy. Indian trend setters now have access to trends because of the middle class's rising purchasing power. To understand how it made a mark on the global stage, let's take a look at the fashion from the 50s and 60s.

Fashion in 50s and 60s
Although India was not very colorless in the 50s and 60s, the fashion was elegant and stylish. There weren't any particular labels, designers, or models very popular during that time. No matter what people wear, the value of it will depend on the quality of the fabric, not who made it.

Fashion in 60s
During the 60s, women wore tight Kurtas and Churidars. There was a fad for coated polyester back then.

Fashion in 70s
Bell bottoms were very popular during the 70s thanks to actors like Amitabh Bachchan and Rajesh Khanna. During that time, bold colors were also very trendy. Disco culture started affecting Indian minds by the end of the 70s.


Fashion in 80s
It was Ravissant in Mumbai that opened the first fashion store back in the 80s. Fashion has entered a new era. Fashion trend setters in India could choose from a wide range of designs and started identifying designers like Calvin Kelin. Indians had more designer store options.

Fashion in 90s
Models and designers evolved a lot in the 90s, coming up with new ideas and designs. Different kinds of fabrics and apparel became easily available and affordable. In the wake of Sushmita Sen and Aishwariya Rai winning international beauty contests, Indian trends were set to go global.

Fashion in the Recent Past
The Indian market has been dominated by companies like Nike and Reebok in the last few years. The likes of Lakme India Fashion Week and Wills Lifestyle have given designers a platform to show off their talents. The likes of Manish Malhotra, Ritu Beri, Rohit Khosla and others get a chance to please their viewers. Today, designers with designer degrees from abroad have brought global perspective to India's fashion scene. Furthermore, these designers have introduced Indian fashion to the international market, making Indian fashion designers popular among the global audience, making Indian fashion a global player.



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