Socially Conscious Fashion Designs With Meaning - Can Allover Pattern Design Work?

 

A fresh urban fashion t-shirt collection can be made using a straightforward formula. Take one white t-shirt, add one logo, some clashing colours, and print as desired all over. As needed, repeat. Is it effective? Yes. Does it fulfil? Debatable.

Once upon a time, fashion spoke, and when your skin called out for expression, it was answered with the solace comfort of daring, occasionally disobedient, occasionally irreverent—fashion with purpose, meaning, and poise. a period in which your clothes could make fashion statements on command. But more significantly, no one else was saying those things. You surely recall such a period, I wager.

Since when have we all adopted the same style? When did it become uncool to break from the pack, stop following the herd, stop following the herd, stand out from the crowd, defy authority, be different, be distinctive, be authentic, be real, or just plain stand out and make a statement? Where has the meaning gone in innovative clothes design?

But does fashion have a place for deeper meaning? Is there a place for fashion in enabling people to relate to issues, relate to themselves, display awareness, and plant the seeds of change? I think there is, and there is, a subtle movement in consumer awareness that supports such an attitude.

The creation of socially aware clothing lines and benefit t-shirt collections by mainstream fashion brands is becoming more widespread. A revival of fashion philanthropy is occuring. The socially conscious customer is a highly potent market niche. The big companies are starting to acknowledge the influence of socially conscious fashion, whether it's for the fad or even for the money. I personally hope it's for the fashion.