90S Fashion: Chic and Rebellious

It was a great decade for fashion in the 90s. It's no longer about the amount of dress or under-dressing for the big names in fashion. A minimalist twist emphasized the grace and freedom of the human form in the 90s. The beauty of stark simplicity replaced ostentatious displays of class. A product's style was important, but so was the way it was portrayed by the media.

In the 20th century, fashion took a turn for the out-of-the-ordinary and revolutionary. No more blond bombshells and femme fatales ruling the runways. Instead, topics like poverty, sexual violence, disability, death, and body modification took on the form of the romantically poor waif, devoid of makeup and surrounded by stark backgrounds. Several ready-to-wear clothing retailers came into prominence with clothes that women found comfortable and ultimately wearable.

This was also when Gucci (which had existed since the 20s) became the biggest-selling Italian brand of all by winning the Brand of the Year award. Like Gucci, Prada gained popularity with a luxurious style that benefited young ladies with a more relaxed sense of style. Like Gucci, it specializes in high-quality bags and shoes. The American fashion industry was dominated by Marc Jacobs, Calvin Klein, and Michael Kors. To market their products to thousands of buyers, they mixed minimalism with veiled sensuality.

The era also gave is Vivienne Westwood with her blast from the past fashion sense, Gianni Versace with his colorful and sexy patterns, and Dolce and Gabbana, which embodied the feminine psyche of the era. There was nothing like the 90s when it came to rebelliousness and color. If you're interested in these tidbits of info, you were probably meant to be a fashion designer.