Fashion Accessories Suppliers Raring To Sell Online

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"The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had." - Eric Schmidt, CEO - Google.

By launching Boutiques.Com, a search platform focused on fashion, on November 17, 2010, Google made its entrance into the online fashion market. Boutiques.Com is a collection of boutiques that have been created by celebrities, stylists, designers, and fashion bloggers, and it allows users to find and discover fashion goods and accessories.

According to experts, Google wants to be the first place online customers go when looking for clothing and accessories. As was to be expected, Boutiques.com doesn't really sell the products; instead, it uses a number of criteria and an internal algorithm to help users make the best possible decision. When customers are prepared to make a purchase, boutiques.com sends them to the actual merchant's websites. The products displayed are from hundreds of online retailers, including Ralph Lauren, Steve Madden, and Juicy Couture.

The main query raised by many fashion industry professionals was: Why is Google showing such keen interest in such a specialised market? The truth is that the online fashion sector is a constantly expanding industry that is hailed as the next big thing in the world of e commerce.

The fashion brands and shops have realised that now is the moment to join the trend and make money by becoming early adopters; otherwise, they will fall behind and watch as a wonderful opportunity is narrowly lost.

Numerous companies in the fashion industry, including exporters and manufacturers, are attempting to weigh the benefits and drawbacks of these services (after the hype).

More so than the actual gowns or other high-end products, fashion accessory providers are thrilled about this because their merchandise, such as jewellery, gloves, handbags, hats, belts, scarves, watches, and sunglasses, is very simple to sell. These accessories have predetermined, universally accepted shapes and sizes and don't require a lot of in-person touch and feel, making it a desirable market to sell or advertise online.

The e-commerce market for fashion accessories has endorsed Google's project, with the general perception that it might mark a turning point in the future. The market for soft goods online is expanding rapidly, according to Google, thus it's time for fashion experts to adopt a proactive stance and laugh their way to the bank.

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