Social Media Use in the Fashion Industry

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Retailers and the fashion sector want to make up for a terrible year or cap off an amazing upwardly-driven one during Black Friday and the exclusive Fashion Weeks, two apex times of the year. How therefore are retailers and the elite of the fashion business spreading the news about the offers or special collections that they have to offer prior to (or following) these championship contests for retail revenue redemption and leader-crowning?

The ability to participate in their consumers' social media dialogues is something that American businesses are learning. Major shops are using Facebook and Twitter to understand what their consumers like and dislike based on their Facebook statuses, comments, and tweets. Retailers like Old Navy use their Twitter pages to promote the offers and discounts currently being offered in their stores rather than just running advertising.

Retailers like Cole Haan use digital media to provide their customers aliases based on their lifestyles and incorporate interactive activities into their social media pages to support their efforts. The Cole Haan Facebook page includes the phrase "Like us and explore more" to entice users to learn more about how Cole Haan apparel and accessories are designed with the "Urban Explorer" in mind.

As B Culture has previously noted, some celebrities have used digital media as a strong commercialized hammer to secure the nail in the basis of a productive relationship with their fans. High-end clothes designers have this similar trait. Customers of high-end fashion designers who are fans of celebrities frequently like voting on "who wore it best" and posting new outfits on their social media fan pages. Celebrities are frequently used as the retail industry's early test subjects, and merchants use social media comments from their customers to learn which trends are succeeding or failing. This information helps them decide which trends to manufacture or continue to follow.

The press and stylists, who serve as the fashion industry's supporting cast, can comment on what they liked or didn't like, what fashion shows they are excited to see, and how the general public can mix and match the designer's pieces. Digital media also aids high-end fashion designers in spreading the word about how to access a designer's full collection and the campaign. The complete Spring 2012 fashion presentation by Louis Vuitton is available on YouTube. Customers could only hope to watch a high-end fashion show in its entirety before YouTube. The HD quality of the aforementioned Louis Vuitton fashion show's film helps the viewer feel as though they are there in person.

Fashion editors and socialites can use Foursquare to inform their followers about the upcoming fashion shows and stores they plan to cover or visit, from New York Fashion Week to a new high-end boutique launching in Los Angeles. Retailers can use Foursquare to provide loyal customers additional discounts and appreciation. Jeremy P. is identified as the major of Kenneth Cole in SoHo in the image above. Along with the location they visit, Foursquare gives a person celebrity status.

The customer now has a greater voice in what succeeds and fails because to digital and social media. This enables the merchant and designer to respond more swiftly and effectively with their upcoming collection. The quick response to what's popular and what's not on social media seems to have sped up the changeover between fashion trends. The fashion industry's digitalized style meteorologist is now interactive media.

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